Italy: main factors driving foreign customers' fur fashion consumption 2016

This statistic depicts the reasons behind fur fashion consumption in Italy, showing the affecting factors and the difference in purchase behavior between foreign- and Italian customers in 2016. As of the survey period, foreign customers tend to purchase Italian fur fashion items because of the high-quality of the products (50 percent) or due to lower prices (11 percent). Moreover, 22 of respondents stated that foreign customers had similar product preferences as the Italian customers.

According to you, what are the main factors affecting the consumption of fur fashion items of foreign consumers compared to Italian ones?

Share of respondents
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Release date

February 2017



Survey time period


Supplementary notes

The source does not provide information regarding the survey.

Multiple answers were possible.

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Statistics on "Clothing industry: consumers' behavior in Italy"

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