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Packaged coffee brand preferences in the U.S. in 2016, by ethnicity

This statistic shows the results of a survey conducted between April and October of 2016 among around 7,000 adult Americans on their preferred packaged coffee brand. The results were sorted by ethnicity. During the survey, 32.1 percent of African American respondents stated their preferred brand is Dunkin Donuts; 18.4 percent of Hispanic respondents said the same.

United States: Brand preferences for packaged coffee in 2016, by ethnicity

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Source

Release date

November 2016

Region

United States

Survey time period

April to October 2016

Number of respondents

7,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American, n=892
Asian American, n=245
Hispanic, n=940
Caucasian, n=4,886.

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Statistics on "Coffee market in the U.S."

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