This statistic shows the level of implementation of advertising in free newspapers for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 18 percent of responding SME owners said they had already been using advertising in community newspapers as part of their marketing activities.
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Community newspaper advertising adoption among SMEs in the U.S. 2016
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Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016
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This statistic shows the level of implementation of advertising in free newspapers for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 18 percent of responding SME owners said they had already been using advertising in community newspapers as part of their marketing activities.
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This statistic shows the level of implementation of advertising in free newspapers for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 18 percent of responding SME owners said they had already been using advertising in community newspapers as part of their marketing activities.
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- Release date
- November 2016
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
More information
- Region
- United States
- Survey time period
- November 16 to 21, 2016
- Number of respondents
- 100 respondents
- Special properties
- Owners of small and medium sized enterprises with at least 1 employee
- Method of interview
- Online survey
- Supplementary notes
-
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
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Statistics on "Newspaper industry in the U.S."
- Global industry overview
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- Print daily newspaper circulation worldwide from 2013 to 2017 (in million units)Worldwide print newspaper circulation 2013-2017
- Compound annual growth rate of the global media and entertainment spending between 2017 and 2022, by sectorGrowth of the global media and entertainment spending 2017-2022, by sector
- Compound annual growth rate of global newspaper industry revenue between 2015 and 2020, by platformGrowth of the global newspaper revenue 2015-2020, by platform
- Forecast of Digital Media revenue by segment worldwide from 2017 to 2023 (in million U.S. dollar)Forecast of Digital Media revenue by segment worldwide 2017-2023
- Number of newspaper readers in worldwide in 2015, by platform (in billions)Global newspaper audience 2015, by platform
- U.S. industry overview
The most important statistics
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- Newspaper publishing revenue in the United States from 2010 to 2017, by media type (in million U.S. dollars)U.S. newspaper publishing revenue 2010-2017, by media type
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
- Estimated expenses of newspaper publishers in the United States from 2010 to 2017 (in billion U.S. dollars)Expenses of U.S. newspaper publishers 2010-2017
- Number of establishments in print publishing in the United States from 2007 to 2016, by sectorNumber of establishments in U.S. print publishing 2007-2016, by sector
- Number of employees in the newspaper industry in the United States from March 2010 to September 2016Number of employees in the newspaper industry in U.S. 2010-2016
- Number of employees for local newspapers in the United States from 2013 to 2017 (in thousands)Local newspaper employment from 2013 to 2017
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
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- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Newspaper advertising spending in North America 2000-2021
- Digital newspaper advertising revenue worldwide from 2013 to 2017 (in billion U.S. dollars)Global digital newspaper advertising revenue 2013-2017
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017U.S. consumers who purchased products after seeing a print ad in 2017
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016
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- Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading newspapers 2010-2018
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2017 (in U.S. dollars)U.S. household expenditure on newspapers and magazines 2017
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- Distribution of print newspaper audience in the United States in 2016, by generationPrint newspaper readership in the U.S. 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generationDigital newspaper readership in the U.S. 2016, by age
- Frequency of reading printed newspapers among consumers in the United States as of May 2017Frequency of reading print newspapers by U.S. consumers 2017
- Frequency of reading online newspapers among consumers in the United States as of May 2017Frequency of reading digital newspapers by U.S. consumers 2017
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- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
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