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Community newspaper advertising adoption among SMEs in the U.S. 2016

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Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016

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About This Statistic

This statistic shows the level of implementation of advertising in free newspapers for marketing purposes among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 18 percent of responding SME owners said they had already been using advertising in community newspapers as part of their marketing activities.

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U.S. media use: time spent reading newspapers 2010-2018

U.S. media use: time spent reading newspapers 2010-2018

Circulation of select newspapers in the U.S. 2015

Circulation of select newspapers in the U.S. 2015

Number of full time daily newspaper journalists in U.S. 2010-2015

Number of full time daily newspaper journalists in U.S. 2010-2015

Digital and print advertising revenue of U.S. newspapers 2003-2014

Digital and print advertising revenue of U.S. newspapers 2003-2014

Readers of the New York Times (daily edition) in the U.S. 2016

Readers of the New York Times (daily edition) in the U.S. 2016

Newspaper publishing revenue in the U.S. 2011-2020

Newspaper publishing revenue in the U.S. 2011-2020

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Statistics on "Newspaper industry in the U.S."

Global industry overview

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Value of the media and entertainment market worldwide in 2014 and 2019, by sector (in billion U.S. dollars)Value of the global media and entertainment market 2014-2019, by sector
Compound annual growth rate of the global media and entertainment spending between 2016 and 2021, by sectorGrowth of the global media and entertainment spending 2016-2021, by sector
Compound annual growth rate of global newspaper industry revenue between 2015 and 2020, by platformGrowth of the global newspaper revenue 2015-2020, by platform
Digital share of media revenue worldwide in 2015, by mediumDigital share of global media revenue 2015, by medium
Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
Number of newspaper readers in worldwide in 2015, by platform (in billions)Global newspaper audience 2015, by platform

U.S. industry overview

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Newspaper publishing industry revenue in the United States from 2011 to 2020 (in billion U.S. dollars)Newspaper publishing revenue in the U.S. 2011-2020
Newspaper publishing revenue in the United States from 2010 to 2015, by media type (in million U.S. dollars)U.S. newspaper publishing revenue 2010-2015, by media type
Estimated revenue of newspaper publishers in the United States from 2010 to 2015, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2015, by source
Distribution of newspaper weekday single copies sales in the United States in 2015, by location Newspaper sales in the U.S. 2015, by location
Estimated expenses of newspaper publishers in the United States from 2010 to 2015 (in billion U.S. dollars)Expenses of U.S. newspaper publishers 2010-2015
Number of establishments in print publishing in the United States from 2007 to 2015, by sectorNumber of establishments in U.S. print publishing 2007-2015, by sector

Workforce

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Number of employees in the newspaper industry in the United States from March 2010 to March 2016Number of employees in the newspaper industry in U.S. 2010-2016
Annual payroll* in U.S. print publishing in 2015, by sector (in million U.S. dollars)Annual payroll in U.S. print publishing 2015, by sector
Number of full time daily newspaper journalists in United States from 2010 to 2015Number of full time daily newspaper journalists in U.S. 2010-2015
Share of minority journalists working at daily newspapers in the United States from 2010 to 2015Share of minority journalists in daily newspapers in the U.S. 2010-2015
Gender distribution in newspaper jobs in United States in 2015Gender distribution in newspaper jobs in the U.S. 2015

Advertising

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Newspaper advertising expenditure in the United States from 2008 to 2015 (in million U.S. dollars)Newspaper advertising spending in the U.S. 2008-2015
Digital and print advertising revenue of U.S. newspapers from 2003 to 2014 (in billion U.S. dollars)Digital and print advertising revenue of U.S. newspapers 2003-2014
Leading newspaper advertisers in United States in 2016, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2016
Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016
Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
How did your use of paper coupons from newspaper coupon books change compared to the previous year?Change of newspaper coupon use among U.S. consumers 2015
Change of newspaper coupon use among U.S. consumers 2015, by generationU.S. consumers: change of newspaper coupon use 2015, by generation

Market leaders

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Revenue of select newspaper publishing companies in the United States in 2016 (in billion U.S. dollars)Revenue of select U.S. newspaper publishers 2016
Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
Average weekday individually paid print circulation of select newspapers in the United States as of September 2015 (in thousands)Circulation of select newspapers in the U.S. 2015
Leading newspapers in the United States in January 2015, by number of unique visitors (in millions)Leading newspapers in the U.S. 2015, by digital traffic
Number of readers of the New York Times in the United States from spring 2008 to spring 2016 (in millions)Readers of the New York Times (daily edition) in the U.S. 2016
New York Times Company's circulation revenue from 2006 to 2016 (in million U.S. dollars)New York Times Company's circulation revenue 2006-2016
Number of readers of the Wall Street Journal in the United States from spring 2008 to spring 2016 (in millions)Readers of the Wall Street Journal in the U.S. 2016
Number of readers of the Washington Post (BL) in the United States from spring 2008 to spring 2016 (in millions)Readers of the Washington Post (BL), 2016

Readers

The most important statistics

Number of newspaper readers in the United States in 2010 and 2014, by platform (in millions)Newspaper audience in the U.S. 2010-2014, by platform
Share of consumers who read daily newspapers in the United States from 1999 to 2015, by ethnicityU.S. daily newspaper consumption 1999-2015, by ethnicity
Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading newspapers 2010-2018
Daily time 8- to 18-year-olds spent reading newspapers in the United States in 2015, by medium age (in minutes)Time spent with newspapers among U.S. tweens and teens 2015
Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2015 (in U.S. dollars)*U.S. household expenditure on newspapers and magazines 2015
How much do you trust your local newspaper?Trust in local newspapers in the U.S. 2016
Do you think newspapers should or should not endorse political candidates?Public opinion on newspaper endorsements in the U.S. 2016

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