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Christmas shopping: free content with ads versus paying for ad-free content

This survey was aimed at assessing the share of Christmas shoppers preferring to receice free online content with ads over paying for ad-free content in the United Kingdom (UK) in the year 2016 by asking the question "Do you mind ads as a tradeoff for free content?" The majority of people stated they don't mind online advertisements if it means they receive free online content, acccounting for 81 percent of respondents, while 19 percent said they would rather pay to have advertisement-free online content.

Do you mind ads as a tradeoff for free content?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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