Christmas shopping: share personal infornmation for more personalized ads UK 2016

This statistic depicts Share of Christmas shoppers being likely to share personal information to receive a more personalized adveritsing experience in the United Kingdom (UK) in the year 2016, by population group. While among the total population 33 percent declared being willing to share personal information for a more personalized advertising experinces, this share was increased by 14 percent among parents, accumulating to a share of 47 percent.

Share of Christmas shoppers likely to share personal information to receive a more personalized advertising experience in the United kingdom (UK) in 2016, by population group

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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