During a 2023 survey, 11 percent of responding adults from Great Britain said they like it when mass communication from an organization, brand, or charity addressed them by their name. On the other hand, 25 percent said they did not like it.
Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023
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YouGov. (November 30, 2023). Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/
YouGov. "Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023." Chart. November 30, 2023. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/
YouGov. (2023). Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/
YouGov. "Share of Adults Who Liked Vs. Disliked Mass Communication Addressing Them with Their Name in The United Kingdom as of November 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/
YouGov, Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023 Statista, https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/ (last visited April 25, 2024)
Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023 [Graph], YouGov, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/642023/adults-like-personalized-mass-communication-uk/