Share of businesses with social media presence Australia FY 2016 by industry

This statistic shows the share of businesses in Australia with a social media presence in the financial year 2016, by industry. That year, about 63.7 percent of companies in information media and telecommunications industry in Australia were present on social media sites, such as Twitter, YouTube or Facebook.

Share of businesses in Australia with a social media presence in the financial year 2016, by industry

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Source

Release date

June 2017

Region

Australia

Survey time period

financial year 2016

Special properties

financial years usually run from July of one year to June of the following year

Supplementary notes

Social media presence is defined as including web and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn.

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