Important factors when purchasing steak..*

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Share of respondents
Appearance of the meat93%
Color of the meat88%
Visibility of fat82%
Fat content74%
Quality assured mark72%
Use-by date69%
Special offers / dsicounts66%
Country of origin65%
Pack size63%
Maturation time62%
Locally / regionally produced59%
Maturation process58%
Premium labeling design50%

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Description Source More information
This statistic shows the results of a survey in which respondents were asked what they consider to be important when buying premium steak in the United Kingdom (UK) in 2016. A majority of 93 percent of respondents consider the appearance of the meat to be important, followed by the color at 88 percent.
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Release date
November 2016
United Kingdom
Survey time period
February and March 2016
Special properties
Consumers that purchase pre-packaged beef steak at least once every two months.
Supplementary notes
Date of access is date of release.

* Results shown are for those respondents that indicated a level of five or above on a seven point scale, with seven as extremely important.

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