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Shopping: clothing brand or retailer loyalty by gender UK 2015

This survey was conducted to assess customer loyalty regarding clothes shopping, posing the question "To how many clothing retailers or brands would you say you were “loyal”?" The majority of respondents, accounting for 71 percent, reported being loyal to either one, two or three brands, where as zero percent stated being loyal to either eight, nine or ten brands.

To how many clothing retailers or brands would you say you were "loyal" to?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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