Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015

This survey was conducted to find out if personalized showcasing of garments would increase the likelihood of purchasing by asking "If a retailer or a brand sent you a newsletter, email or catalogue showcasing garments specific to your preferences, would that increase your likelihood of buying from them?" While 34 percent stated it would increase their likelihood of buying garment, the majority reported being unsure, accumulating to 38 percent.

Would personalized showcasing increase your likelihood of buying from a retailer?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

Supplementary notes

Personalized showcasing refers to newsletters, emails or catalogues.

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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