Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015

Would personalized showcasing increase your likelihood of buying from a retailer?

by Statista Research Department, last edited Aug 1, 2016
Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015 This survey was conducted to find out if personalized showcasing of garments would increase the likelihood of purchasing by asking "If a retailer or a brand sent you a newsletter, email or catalogue showcasing garments specific to your preferences, would that increase your likelihood of buying from them?" While 34 percent stated it would increase their likelihood of buying garment, the majority reported being unsure, accumulating to 38 percent.
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Would personalized showcasing increase your likelihood of buying from a retailer?

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TotalMalesFemales
Yes34%34%34%
No29%34%23%
Unsure38%32%43%
TotalMalesFemales
Yes34%34%34%
No29%34%23%
Unsure38%32%43%
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by Statista Research Department, last edited Aug 1, 2016
This survey was conducted to find out if personalized showcasing of garments would increase the likelihood of purchasing by asking "If a retailer or a brand sent you a newsletter, email or catalogue showcasing garments specific to your preferences, would that increase your likelihood of buying from them?" While 34 percent stated it would increase their likelihood of buying garment, the majority reported being unsure, accumulating to 38 percent.
Show more
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