Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015

This survey was conducted to find out if personalized showcasing of garments would increase the likelihood of purchasing by asking "If a retailer or a brand sent you a newsletter, email or catalogue showcasing garments specific to your preferences, would that increase your likelihood of buying from them?" While 34 percent stated it would increase their likelihood of buying garment, the majority reported being unsure, accumulating to 38 percent.