Shopping: information shared with retailer for personalized shopping UK 2015

This survey was conducted to assess which kind of personal data and additional information consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which additional information would you be happy to share with a retailer in return for an individual, personalised shopping experience? Tick all that apply." Among the total population being surveyed 20 percent agreed to share their purchase history in turn for an individual shopping experience.

Which information would you be happy to share with a retailer in return for a personalized shopping experience?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

1,698 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

Supplementary notes

Multiple answer categories could be selected.

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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