Shopping: information shared with retailer for personalized shopping UK 2015

Which information would you be happy to share with a retailer in return for a personalized shopping experience?

by Statista Research Department, last edited Aug 1, 2016
Shopping: information shared with retailer for personalized shopping UK 2015 This survey was conducted to assess which kind of personal data and additional information consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which additional information would you be happy to share with a retailer in return for an individual, personalised shopping experience? Tick all that apply." Among the total population being surveyed 20 percent agreed to share their purchase history in turn for an individual shopping experience.
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Which information would you be happy to share with a retailer in return for a personalized shopping experience?

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