Shopping: information shared with retailer for personalized shopping UK 2015

Which information would you be happy to share with a retailer in return for a personalized shopping experience?

by Statista Research Department, last edited Aug 1, 2016
Shopping: information shared with retailer for personalized shopping UK 2015 This survey was conducted to assess which kind of personal data and additional information consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which additional information would you be happy to share with a retailer in return for an individual, personalised shopping experience? Tick all that apply." Among the total population being surveyed 20 percent agreed to share their purchase history in turn for an individual shopping experience.
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Which information would you be happy to share with a retailer in return for a personalized shopping experience?

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Total18-2425-3435-4445-5455-6465+
Style preferences17%29%33%30%29%28%26%
Purchase history20%21%16%17%17%23%24%
Colour / print / fabric tastes16%14%19%13%17%15%13%
Brand preferences14%10%12%13%13%17%18%
Wish lists6%6%5%7%7%7%4%
Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight5%5%6%6%6%3%3%
Date of birth4%5%3%5%4%4%4%
Age4%8%5%5%3%2%4%
Name / address3%2%2%2%4%1%5%
Mobile phone number20%21%16%17%17%23%24%
Email address16%14%19%13%17%15%13%
Family size / composition20%21%16%17%17%23%24%
Marital status16%14%19%13%17%15%13%
Home phone number20%21%16%17%17%23%24%
Social media details16%14%19%13%17%15%13%
Income17%29%33%30%29%28%26%
Store my credit card details20%21%16%17%17%23%24%
Permission to perform a credit check16%14%19%13%17%15%13%
Bank details14%10%12%13%13%17%18%
I don’t want to share any more information6%6%5%7%7%7%4%
Total18-2425-3435-4445-5455-6465+
Style preferences17%29%33%30%29%28%26%
Purchase history20%21%16%17%17%23%24%
Colour / print / fabric tastes16%14%19%13%17%15%13%
Brand preferences14%10%12%13%13%17%18%
Wish lists6%6%5%7%7%7%4%
Personal measurements, e.g., chest, waist, bust, hips, neck, inside leg, weight5%5%6%6%6%3%3%
Date of birth4%5%3%5%4%4%4%
Age4%8%5%5%3%2%4%
Name / address3%2%2%2%4%1%5%
Mobile phone number20%21%16%17%17%23%24%
Email address16%14%19%13%17%15%13%
Family size / composition20%21%16%17%17%23%24%
Marital status16%14%19%13%17%15%13%
Home phone number20%21%16%17%17%23%24%
Social media details16%14%19%13%17%15%13%
Income17%29%33%30%29%28%26%
Store my credit card details20%21%16%17%17%23%24%
Permission to perform a credit check16%14%19%13%17%15%13%
Bank details14%10%12%13%13%17%18%
I don’t want to share any more information6%6%5%7%7%7%4%
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by Statista Research Department, last edited Aug 1, 2016
This survey was conducted to assess which kind of personal data and additional information consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which additional information would you be happy to share with a retailer in return for an individual, personalised shopping experience? Tick all that apply." Among the total population being surveyed 20 percent agreed to share their purchase history in turn for an individual shopping experience.
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