This statistic shows the results of a survey in which respondents were asked what they would do if the product they wanted to buy was unavailable in the United Kingdom (UK) in 2016. From this original survey question, 24 percent of respondents would simply buy a different brand, of which household paper products are the most likely to by switched.
Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016
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IGD. (October 13, 2016). Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed
IGD. "Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016." Chart. October 13, 2016. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed
IGD. (2016). Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed
IGD. "Leading Grocery Categories for Brand Switching If a Product Is Unavailable in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed
IGD, Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed (last visited January 16, 2025)
Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016 [Graph], IGD, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/643828/grocery-categories-for-brand-switching-united-kingdom-uk/?__sso_cookie_checker=failed
