Representation of modern society in marketing campaign images in the UK 2016

This statistic shows the results of a survey among marketers on the usage of images representing a diverse society in marketing campagins in the United Kingdom (UK) in 2016. The survey found that 49 percent of responding UK marketers stated to have used more racially diverse images over the past 12 months.

Share of marketers who agreed with the following statements about using images in marketing campaigns in the United Kingdom (UK) in 2016

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Sources

Release date

November 2016

Region

United Kingdom

Survey time period

October 12 to 17, 2016

Number of respondents

500 respondents

Special properties

UK marketers

Supplementary notes

The source does not specify the type of survey.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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