This statistic shows the results of a survey on the approach to email marketing of companies in the United Kingdom (UK) from 2010 to 2016. In 2016, 53 percent of responding marketers stated that their organisation used an application service provider or hosted service.
Which of the following best describes your organization’s approach to email marketing?
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
12
- Practices used in agencies' clients' email marketing worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- E-mail message types used to achieve email campaign goals in the UK 2020
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Focus points in email marketing worldwide 2019
- Innovation activities in email marketing worldwide 2019
- Leading digital ad software providers worldwide 2017, by revenue
- E-mail marketing purposes in the U.S. as of January 2012
- Most common purposes of e-mail marketing worldwide 2014
- Usage of e-mail marketing in global organizations 2014
- Italy: newsletters opening rates depending on subject length 2018
Further Content: You might find this interesting as well
Statistics
- Practices used in agencies' clients' email marketing worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- E-mail message types used to achieve email campaign goals in the UK 2020
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Focus points in email marketing worldwide 2019
- Innovation activities in email marketing worldwide 2019
- Leading digital ad software providers worldwide 2017, by revenue
- E-mail marketing purposes in the U.S. as of January 2012
- Most common purposes of e-mail marketing worldwide 2014
- Usage of e-mail marketing in global organizations 2014
- Italy: newsletters opening rates depending on subject length 2018
Econsultancy, & Adestra. (April 12, 2016). Which of the following best describes your organization’s approach to email marketing? [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/
Econsultancy, und Adestra. "Which of the following best describes your organization’s approach to email marketing?." Chart. April 12, 2016. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/
Econsultancy, Adestra. (2016). Which of the following best describes your organization’s approach to email marketing?. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/
Econsultancy, and Adestra. "Which of The following Best Describes Your Organization’s Approach to Email Marketing?." Statista, Statista Inc., 12 Apr 2016, https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/
Econsultancy & Adestra, Which of the following best describes your organization’s approach to email marketing? Statista, https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/ (last visited March 31, 2023)
Which of the following best describes your organization’s approach to email marketing? [Graph], Econsultancy, & Adestra, April 12, 2016. [Online]. Available: https://www.statista.com/statistics/644935/email-marketing-approach-of-companies-in-the-uk/