Shopping: perception most creepy about personalized shopping experience UK 2016

Which of the following would you find most creepy about a personalized (individualized) shopping experience?

by Statista Research Department, last edited Aug 1, 2016
Shopping: perception most creepy about personalized shopping experience UK 2016 This survey was aimed at finding out what consumers perceived as being most creepy about individualized clothes shopping by asking "Which of the following would you find most creepy about a personalized (individualized) shopping experience?" The majority of respondents, accumulating to a share of 22 percent, responded it would be most creepy, if they couldn´t understand where the information had been acquired.
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Which of the following would you find most creepy about a personalized (individualized) shopping experience?

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Share of respondents
If I couldn’t understand from where the information had been acquired22
If I thought the retailer has no right to know that information about me.17
If a retailer I had never bought from sent me something personalised17
If I saw a computer-generated picture of myself in an outfit16
If the personalised experience or recommendations were so wrong it was irrelevant to me9
None of the above7
I can’t imagine finding it creepy6
If I couldn’t understand why I was getting that experience5
Share of respondents
If I couldn’t understand from where the information had been acquired22
If I thought the retailer has no right to know that information about me.17
If a retailer I had never bought from sent me something personalised17
If I saw a computer-generated picture of myself in an outfit16
If the personalised experience or recommendations were so wrong it was irrelevant to me9
None of the above7
I can’t imagine finding it creepy6
If I couldn’t understand why I was getting that experience5
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by Statista Research Department, last edited Aug 1, 2016
This survey was aimed at finding out what consumers perceived as being most creepy about individualized clothes shopping by asking "Which of the following would you find most creepy about a personalized (individualized) shopping experience?" The majority of respondents, accumulating to a share of 22 percent, responded it would be most creepy, if they couldn´t understand where the information had been acquired.
Show more
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