Factors influencing passenger car purchasing process in Japan 2014

The statistic represents the leading factors influencing passenger car purchase decisions in Japan as of December 2014. During the measured period, 18 percent of the respondents in Japan rated motor shows to be a crucial part of their vehicle purchase decision making process. The majority of survey respondents reported the pure need or wish for a new car was the most influential factor.

Leading factors influencing passenger car purchase decisions in Japan as of December 2014

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Source

Release date

March 2015

Region

Japan

Survey time period

December 2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among digital consumers

Supplementary notes

Survey question: What factors are extremely influential on your decision when buying a car?
The source did not provide information on the type of survey.
Multiple responses were allowed.

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