Marketing practices used in clients' email marketing in the UK 2016-2018

This statistic shows the results of a survey among marketing agencies on the email marketing practices used by their clients in the United Kingdom (UK) from 2016 to 2018. In 2018, 83 percent of marketing agencies stated that their clients used basic segmentation, an increase of five percent compared to the previous year. Optimizing email for mobile devices and regular list cleansing were also popular practices of clients' email marketing efforts, at 71 percent and 63 percent respectively.

Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018

201620172018
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Sources

Release date

June 2018

Region

United Kingdom

Survey time period

2016 to 2018*

Number of respondents

129**

Special properties

marketing agencies and consultancies

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2018.
** n (2018) = 129; n (2017) = 218; n (2016) = 218.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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