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Marketing practices used in clients' email marketing in the UK 2016-2019

This statistic shows the results of a survey among marketing agencies on the email marketing practices used by their clients in the United Kingdom (UK) from 2016 to 2019. In 2019, 84 percent of marketing agencies stated that their clients used basic segmentation, an increase of one percent compared to the previous year. Optimizing email for mobile devices and regular list cleansing were also popular practices of clients' email marketing efforts, at 69 percent and 56 percent respectively.

Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) from 2016 to 2019

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Release date

September 2019


United Kingdom

Survey time period

2016 to 2019

Number of respondents


Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

* Number of respondents: n (2016) = 218; n (2017) = 218; n (2018) = 129; n (2019) = 90

The majority (57%) of respondents were UK based.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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