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Marketing practices used in clients' email marketing in the UK 2016-2018

Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018

by Katrin Kienast, last edited Nov 5, 2018
Marketing practices used in clients' email marketing in the UK 2016-2018 This statistic shows the results of a survey among marketing agencies on the email marketing practices used by their clients in the United Kingdom (UK) from 2016 to 2018. In 2018, 83 percent of marketing agencies stated that their clients used basic segmentation, an increase of five percent compared to the previous year. Optimizing email for mobile devices and regular list cleansing were also popular practices of clients' email marketing efforts, at 71 percent and 63 percent respectively.
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Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018

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