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Share of respondents willing to pay more for an alternative powertrain in 2014

This survey shows the share of consumers who are willing to pay more for an alternative powertrain, as opposed to those who will not. This is based on comparisons of the volume of respondents in Generation Y* to those of other generations, in 2014, as a percentage of the total of respondents. From the results of the survey, it can be seen that the highest percentage of respondents in Generation Y are willing to pay more for an alternative powertrain. However- for a sizable share of respondents, this choice is driven more by a desire to reduce expenses on fuel than to save the environment.

Share of respondents willing to pay more for an alternative powertrain 2014, in percent

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Source

Release date

January 2014

Region

Europe

Survey time period

2014

Age group

18 years and older

Supplementary notes

*Generation Y - (syn. - millennials) the generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
Note: Respondents who are willing to pay more than $2000 for an alternative powertrain are a part of the share of respondents who would pay more for an alternative powertrain, and not an exclusive set.

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