Black Friday shopping plans in Sweden 2018

This statistic shows the results of a survey on shopping plans on Black Friday in Sweden in 2018. 13 percent of the respondents stated that they are planning to purchase Christmas gifts on Black Friday in 2018.

Are you planning to make purchases on Black Friday?

Share of respondents
Yes, I am planning to buy something that I anyway need22%
Yes, I am plannign to buy Christmas gifts13%
Yes, finally I can do impulse purchases20%
No, it isn't something for me34%
I don't know18%
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Source

Release date

November 2018

Region

Sweden

Survey time period

November 1 to November 5, 2018

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Planerar du att göra inköp på Black Friday i år?"

The source does not provide any information regarding percentage points exceeding 100 percent.

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