Millennial generation - saving products choice factors Great Britain

This statistic illustrates the important factors when choosing between savings products for Millennials in Great Britain as of 2016. It can be seen that almost half (47 percent) of Millennials stated that the interest rate offered was an important factor at that time.

Important factors when choosing savings products for the Millennial generation in Great Britain in 2016*

Characteristic	Share of respondents
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Release date

August 2016

More information

Region

United Kingdom (Great Britain)

Survey time period

25th July to 9th August 2016

Number of respondents

962 respondents

Age group

18-35 years

Method of interview

Online survey

Supplementary notes

From the source: "ComRes interviewed 962 British adults aged 18-35 online between 25th July and 9th August. Data was weighted to be representative of all British adults aged 18-35 by gender, age and socio-economic grade, and to be representative of all British adults by region. ComRes is a member of the British Polling Council and abides by its rules."
*Full survey question: "When choosing between saving products, which of the following, if any, is an important factor for you?"

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