Barriers in email marketing optimization for different devices in the UK 2016-2018

This statistic shows the results of a survey on the main barriers when it comes to effectively optimizing email marketing for different devices in the United Kingdom (UK) from 2016 to 2017. During the survey, 26 percent of respondents stated that the main barrier to successful optimization of different devices for email marketing was a lack of resources. Other commonly-cited challenges were finding the time to make it happen and technology limitations, both at 17 percent.

What is the main barrier to success when it comes to effectively optimizing your email campaigns for different devices?

201620172018
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Sources

Release date

June 2018

Region

United Kingdom

Survey time period

2016 to 2017*

Number of respondents

336**

Special properties

company, in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2018.
** n (2018) = 336; n (2017) = 567; n (2016) = 543
In 2016, this question was phrased as follows: ‘What is the main barrier to success when it comes to effectively optimising your email campaigns for mobile?

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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