During a 2019 survey carried out among marketers from across the globe, 57 percent of respondents stated that their company had been quite successful in implementing automated email marketing programs. However, 38 percent of respondents stated that their automated email marketing programs were not successful.
Success in implementing automated email marketing worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Success in implementing automated email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed
Econsultancy. "Success in implementing automated email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed
Econsultancy. (2019). Success in implementing automated email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed
Econsultancy. "Success in Implementing Automated Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed
Econsultancy, Success in implementing automated email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed (last visited February 15, 2025)
Success in implementing automated email marketing worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/645653/automated-email-marketing-implementation-in-the-uk/?__sso_cookie_checker=failed