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Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016

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Canadian online shopper buy button and social media sponsored links usage 2016 The statistic shows the share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016. During the survey period, it was found that 74 percent of responding Canadian online shoppers have never shopped via buy buttons or social media sponsored ads.
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Share of respondents
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Share of respondents
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Exclusive Premium statistic

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*Duration: 12 months, billed annually, single license

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Description

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More information

The statistic shows the share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016. During the survey period, it was found that 74 percent of responding Canadian online shoppers have never shopped via buy buttons or social media sponsored ads.
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Release date
November 2016
In cooperation with:
Ipsos
Region
Canada
Survey time period
October 26 to 28, 2016
Number of respondents
1,002 respondents
Age group
18 years and older
Special properties
among online shoppers
Method of interview
Online survey
Supplementary notes
Survey question: "Have you ever shopped online directly from a Shop Now, Buy It or similar button or from a brand's ad on a social media site like Facebook, Instagram, Google +, Twitter or Pinterest?"
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