Canada top reasons to shop via buy buttons and sponsored links 2016

The statistic shows the leading reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016. During the survey period, 56 percent of responding Canadian online shoppers said they would decide to make on online purchase via buy button if the brand was offering a discount or a promotion.

Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016

Characteristic	Share of respondents
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Release date

November 2016

More information

Region

Canada

Survey time period

October 26 to 28, 2016

Number of respondents

534 respondents

Age group

18 years and older

Special properties

among online shoppers who would consider using buy buttons

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following are reasons why you would consider buying an item online directly from a Shop Now, Buy It or similar button or from a brand's ad on a social media site like Facebook, Instagram, Google +, Twitter or Pinterest?

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