Ad blocker usage in the Nordics 2018

As of the second quarter of 2018, Sweden was the Nordic country with most ad block users. 34 percent of the interviewed Swedes reported to be using an ad blocking software, whereas Danes who did so were 24 percent and ranked fourth within the Nordic countries.

Usage of ad blocking software in the Nordic countries in 2018

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Source

Release date

June 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q2 2018

Number of respondents

16,000*

Method of interview

Online survey

Supplementary notes

* The source adds the following data: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 16.000 respondents who completed the survey".

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Statistics on "Ad blocking in the Nordics"

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