As of the second quarter of 2020, Sweden was the Nordic country with most ad block users. 32 percent of the interviewed Swedes reported to be using an ad blocking software, whereas Danes who did so were 27 percent and ranked fourth within the Nordic countries.
Usage of ad blocking software in the Nordic countries in 2020
* The source adds the following data: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 16.000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Usage of ad blocking software in the Nordic countries in 2020 [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of ad blocking software in the Nordic countries in 2020." Chart. August 19, 2020. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. (2020). Usage of ad blocking software in the Nordic countries in 2020. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of Ad Blocking Software in The Nordic Countries in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject, Usage of ad blocking software in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/ (last visited December 10, 2024)
Usage of ad blocking software in the Nordic countries in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/645895/ad-blocker-usage-in-the-nordics/