Which devices do Swedes install ad-blockers on?
Computers were the most common device to install ad-blockers on by Swedes in 2020. To be precise, 29 percent of the respondents in an online survey installed such software on desktop devices, while only five percent and ten percent installed it on tablets or mobile phones, respectively.
Swedes being led to install ad-blockers
In 2017 nearly 500 Swedes answered the question: “Have ads that made you purchase ever led you to install or consider installing an ad blocker?”. The majority of the respondents , 35 percent, answered they did not consider installing ad-blockers, while over 20 percent did consider it. 15 percent actually installed one.