Ad blocker usage in Sweden 2018

Usage of ad blocking software in Sweden in 2018

by H. Tankovska, last edited Aug 9, 2019
Ad blocker usage in Sweden 2018 Most Swedish people did not use any ad-blockers in 2018. While 34 percent of the respondents reported to use one, 61 percent of the respondents did not use any. A study, conducted in 2018, investigated what share of individuals used ad-blocking software, by their age group. The highest percentage of ad-block users (47 percent) were the youngest representatives, aged between 15 and 25. . In contrast, 27 percent of the respondents were aged 56 or older.
Which devices do Norwegians install ad-blockers on? 

   Desktop was the most common device to install ad-blockers on by Norwegians in 2018. To be precise, 28 percent of the respondents in an online survey installed such software on desktop devices, while only five percent and nine percent installed it on tablets or mobile phones, respectively.

Norwegians being led to install ad-blockers

   In 2017 nearly 500 Norwegians answered the question: “Have ads that made you purchase ever led you to install or consider installing an ad blocker?”. The majority of the respondents , 35 percent, answered they did not consider installing ad-blockers, while over 20 percent did consider it. 15 percent actually installed one.
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Usage of ad blocking software in Sweden in 2018

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