Leading U.S. shopper online activities related to beauty 2016

This statistic presents the most popular online beauty activities according to female beauty consumers in the United States as of August 2016. During the survey period, 69 percent of respondents stated that they read online beauty product reviews.

Most popular online beauty activities according to female beauty consumers in the United States as of August 2016

Percentage of respondents
Compare prices72%
Read reviews69%
Make purchase61%
See what's on sale59%
See what I want and then buy the purchase in a retail store55%
Download coupons51%
Compare prices from one site to another48%
Buy from the retailer that has the lowest price39%
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Source

Release date

September 2016

Region

United States

Survey time period

May to August 2016

Number of respondents

2,747 respondents

Age group

18 to 70 years

Special properties

female beauty consumers

Method of interview

Online survey

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Statistics on "Ulta Beauty"

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