U.S. beauty shopper online beauty activities 2016 | Statista

This statistic presents the most popular online beauty activities according to female beauty consumers in the United States as of August 2016. During the survey period, 69 percent of respondents stated that they read online beauty product reviews.

Most popular online beauty activities according to female beauty consumers in the United States as of August 2016

Characteristic	Percentage of respondents
Compare prices	72%
Read reviews	69%
Make purchase	61%
See what's on sale	59%
See what I want and then buy the purchase in a retail store	55%
Download coupons	51%
Compare prices from one site to another	48%
Buy from the retailer that has the lowest price	39%

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Release date

September 2016

More information

Region

United States

Survey time period

May to August 2016

Number of respondents

2,747 respondents

Age group

18 to 70 years

Special properties

female beauty consumers

Method of interview

Online survey

Citation formats

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