In 2023, women purchased more clothes online than men in Sweden. For women, the age group of 25 to 34 had the highest share of online clothes shoppers. Around 81 percent of women in this age group made purchases of these products via the internet.
Share of online clothes shoppers in Sweden in 2023, by age group and gender
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Statistics Sweden. (April 11, 2024). Share of online clothes shoppers in Sweden in 2023, by age group and gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed
Statistics Sweden. "Share of online clothes shoppers in Sweden in 2023, by age group and gender." Chart. April 11, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden in 2023, by age group and gender. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden in 2023, by Age Group and Gender." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed
Statistics Sweden, Share of online clothes shoppers in Sweden in 2023, by age group and gender Statista, https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of online clothes shoppers in Sweden in 2023, by age group and gender [Graph], Statistics Sweden, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/?__sso_cookie_checker=failed
