Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

E-commerce market volume in SEA 2015-2025, by country

Retail e-commerce market volume in Southeast Asia in 2015 and 2025, by country (in billion U.S. dollars)

by Statista Research Department, last edited May 27, 2016
E-commerce market volume in SEA 2015-2025, by country For 2025, the Indonesian e-commerce market was predicted to generate 46 billion U.S. dollars in online retail sales, increasing from only 1.7 billion U.S. dollars in 2015. By 2025, Indonesia was forecasted to account for 52 percent of the Southeast Asian e-commerce market due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, Philippines, Thailand and Vietnam.
E-commerce in Southeast Asia
As of 2018, the leading product categories for online shopping categories of Southeast Asia were fashion, electronics and beauty. The consumers preferably purchase products in online marketplaces that offer brand clothing, on social media or on websites with other non-brand retailers. The preferred payment method was cash on delivery or via credit and debit card. Interestingly, the existence of online shopping enabled many consumers to become smart in buying. It is now possible to compare prices or read reviews online before buying in-store or to go in-store to check on product quality before buying something online.

Omni-channel experiences through e-commerce
With no doubt, e-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omni-channel experiences are highly relevant for offering the customer more convenience and to increase customer loyalty.
Show more

Retail e-commerce market volume in Southeast Asia in 2015 and 2025, by country (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce in Poland"
  • Market overview
The most important statistics
  • Mobile commerce
  • Online stores
  • E-commerce users
  • Online shopping behavior
  • Online spending behavior
  • Payment methods
  • Delivery
  • Forecasts
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.