- Media & Advertising›
- Advertising & Marketing ›
Main business objectives among marketers in the United Kingdom (UK) 2016
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Main business objectives among marketers in the United Kingdom (UK) 2016
What are your main business objectives for next year?
by Statista Research Department,
last edited
Mar 14, 2016
This statistic shows the results of a survey on the main business objectives of marketers in the United Kingdom (UK) in 2016. The survey found that 45 percent of respondents stated that changing brand perception was one of their business objectives for 2016.
What are your main business objectives for next year?
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Mar 14, 2016
This statistic shows the results of a survey on the main business objectives of marketers in the United Kingdom (UK) in 2016. The survey found that 45 percent of respondents stated that changing brand perception was one of their business objectives for 2016.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2016
- Region
- United Kingdom
- Survey time period
- 2016*
- Number of respondents
- 200 respondents
- Special properties
- Marketers
- Supplementary notes
- * The source does not specify the date of the survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2016
More information
- Region
- United Kingdom
- Survey time period
- 2016*
- Number of respondents
- 200 respondents
- Special properties
- Marketers
- Supplementary notes
- * The source does not specify the date of the survey.
Other statistics on the topic
+Advertising & Marketing
Digital marketing budget split in the United Kingdom (UK) 2016, by channel
Social Media & User-Generated Content
Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
Advertising & Marketing
Most effective social networks for content marketing in the UK 2016-2017
Advertising & Marketing
Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Digital marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016Digital marketing budget split in the United Kingdom (UK) 2016, by channel
- How do you allocate budget across the customer life cycle?Measures for matching budget to customer life in digital marketing in the UK 2017
- Which measurements do you use to determine a digital campaign's success?Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017Digital marketing methods ranked by planned spending increase in the UK 2017
- What are your key performance indicators (KPIs) for mobile marketing?Key performance indicators for mobile marketing in the UK 2017
- Which objectives does retargeting fulfil?Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social Media Marketing
The most important statistics
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
The most important statistics
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- What are your primary objectives for email campaigns?Reasons for using email campaigns in digital marketing in the UK 2017
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Canada: digital marketing goals of businesses 2014
- Priority marketing goals according to global marketers 2018, by business type
- Main goals in content marketing strategies in Spain in 2018
- Leading marketing channels used in global manufacturing industry 2015
- Organizational goals for B2C content marketing in North America 2016
- Marketing success measurement methods in global manufacturing industry 2015
- Profesionally objective of marketers worldwide 2014
- Primary marketing goals in global manufacturing industry 2015
- Main drivers of change in marketing strategy in Australia 2018
- Major marketing objectives for marketing professionals in Australia 2018
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Organizational goals for nonprofit content marketing in North America 2015
- Barriers to improving marketing effectiveness in Australia 2018
- Top priorities for marketing departments in Belgium 2018
- Leading social media marketing objectives worldwide 2015
- Leading objectives for exhibiting in the U.S. 2014
- Leading marketing goals in Slovenia 2016
Studies
- US Public Libraries Marketing and Communications Landscape
- Mobile marketing in the U.S.
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- Trade show marketing
- 2019 Trends in Personalization
- 2018 Trends in Personalization
- 2017 Trends in Personalization
- The Personalization Imperative For Content Marketing
- B-to-B Marketing Fact Pack
- Healthcare Marketers Trend Report 2014
- State of Slovenian Marketing 2016
- Healthcare Marketers Trend Report 2013
Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Digital marketing goals according to marketing executives in Canada as of January 2014
- Most critical marketing goals to their business according to marketers worldwide as of May 2018, by business type
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
- Leading marketing channels employed by marketing professionals in the industrial sector worldwide in 2015
- What are the goals for content marketing in your company?
- Leading methods of measuring marketing initiatives success according to marketing professionals in the industrial sector worldwide in 2015
- What are your professional objectives over the next 12 months?
- Leading marketing goals according to marketing professionals in the industrial sector worldwide in 2015
- Leading drivers of change in marketing strategy over the next five years in Australia in 2018
- Leading marketing objectives for marketing professionals in Australia in 2018
- What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?
- What are the goals for content marketing in your company?
- Barriers to improving marketing effectiveness in Australia in 2018
- What will the top priorities within your marketing department be in 2018?*
- Leading social media marketing objectives worldwide as of October 2015
- Leading objectives of exhibiting at trade shows in the United States as of fall 2014
- Most important marketing goals in Slovenia in 2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.