Between January and December 2023, Ford was the leading light vehicle brand in the United States with a 12.25 percent market share. Ford sold just over 1.9 million light vehicles to U.S. customers that year. With a market share of 12.16 percent, Toyota took the second place of the ranking.
Estimated U.S. light vehicle market share in 2023, by leading brand
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Statista. (June 13, 2024). Estimated U.S. light vehicle market share in 2023, by leading brand [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed
Statista. "Estimated U.S. light vehicle market share in 2023, by leading brand." Chart. June 13, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed
Statista. (2024). Estimated U.S. light vehicle market share in 2023, by leading brand. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed
Statista. "Estimated U.S. Light Vehicle Market Share in 2023, by Leading Brand." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed
Statista, Estimated U.S. light vehicle market share in 2023, by leading brand Statista, https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed (last visited February 06, 2025)
Estimated U.S. light vehicle market share in 2023, by leading brand [Graph], Statista, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/648422/vehicle-sales-of-selected-manufacturers-in-united-states/?__sso_cookie_checker=failed