According to a survey conducted in 2024, low price was the leading factor influencing the purchase behavior of over 60 percent of consumers in Japan. The second most important factor was the safety of goods and services, overtaking the aspect of durability by 0.6 percent points.
Leading factors consumers take into account when spending on goods and services in Japan as of December 2024
up to three answers possible; stratified two-stage random sampling method
Method of interview
Postal questionnaire
Supplementary notes
Original question: "Which of the following is/are the major factor(s) in the choice of goods and services on which to spend for the next twelve months?"
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Bank of Japan. (January 17, 2025). Leading factors consumers take into account when spending on goods and services in Japan as of December 2024 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed
Bank of Japan. "Leading factors consumers take into account when spending on goods and services in Japan as of December 2024." Chart. January 17, 2025. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed
Bank of Japan. (2025). Leading factors consumers take into account when spending on goods and services in Japan as of December 2024. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed
Bank of Japan. "Leading Factors Consumers Take into Account When Spending on Goods and Services in Japan as of December 2024." Statista, Statista Inc., 17 Jan 2025, https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed
Bank of Japan, Leading factors consumers take into account when spending on goods and services in Japan as of December 2024 Statista, https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed (last visited January 25, 2025)
Leading factors consumers take into account when spending on goods and services in Japan as of December 2024 [Graph], Bank of Japan, January 17, 2025. [Online]. Available: https://www.statista.com/statistics/649211/japan-factors-consumer-goods-services-purchases/?__sso_cookie_checker=failed
