This statistic displays the share of smartphone users who use the voice assistant on their phone in the United Kingdom (UK) in 2017. A 14 percent share of smartphone users reported using the assistant.
Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017
respondents who own or have access to a smartphone
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "For which, if any, of the following reasons do you ever use the assistant app provided on your mobile phone?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (June 30, 2016). Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed
Deloitte. "Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017." Chart. June 30, 2016. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed
Deloitte. (2016). Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed
Deloitte. "Share of Smartphone Users Who Use The Voice Assistant in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed
Deloitte, Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of smartphone users who use the voice assistant in the United Kingdom (UK) in 2017 [Graph], Deloitte, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/650075/smartphone-voice-assistance-usage-uk/?__sso_cookie_checker=failed