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Share of social media research leading to online purchase Australia 2012-2018

Share of occasions social media research into product or service led to an online purchase in Australia in 2018

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Sources

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Release date

June 2018

Region

Australia

Survey time period

2012 to 2018

Number of respondents

309 respondents

Age group

18 years and older

Special properties

Referring to last time the respondent used social networking sites to research something they might want to buy

Method of interview

Computer-assisted telephone interviews (CATI)

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