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Share of social media research leading to online purchase Australia 2012-2018

This statistic displays the proportion of research on social networking sites that led to an online purchase in Australia, from 2012 to 2018. In 2018, around 45 percent of social media research into a product the consumer might want to buy led to an online purchase afterwards.

Share of occasions social media research into product or service led to an online purchase in Australia in 2018

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Release date

June 2018



Survey time period

2012 to 2018

Number of respondents

309 respondents

Age group

18 years and older

Special properties

Referring to last time the respondent used social networking sites to research something they might want to buy

Method of interview

Computer-assisted telephone interviews (CATI)

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