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Share of social media research leading to online purchase Australia 2012-2018

Share of occasions social media research into product or service led to an online purchase in Australia in 2018

by Christopher Hughes, last edited Jul 23, 2019
Share of social media research leading to online purchase Australia 2012-2018 This statistic displays the proportion of research on social networking sites that led to an online purchase in Australia, from 2012 to 2018. In 2018, around 45 percent of social media research into a product the consumer might want to buy led to an online purchase afterwards.
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Share of occasions social media research into product or service led to an online purchase in Australia in 2018

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