Use of social media by businesses Australia 2018, by business size

Published by
Christopher Hughes,
Jan 3, 2023
This statistic displays the distribution of social media platform usage among businesses in Australia as of April 2018, by business size. During the survey, 39 percent of medium sized businesses said they used Instagram as social media platform in Australia.

Distribution of social media platform usage by businesses in Australia as of April 2018, by business size

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Sources

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Release date

June 2018

Region

Australia

Survey time period

March 1 to April 11, 2018

Number of respondents

1,102*

Special properties

All businesses with social media presence

Method of interview

Telephone interview

Supplementary notes

Businesses surveyed included 902 small businesses, 100 medium and 100 large businesses

Small business: 1 to 19 employees.
Medium business: 20 to 199 employees.
Large business: 200 or more employees.
This question was phrased by the source as follows: "What does your social media presence include?"
Multiple answers were possible.

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Overview

4

Leading platforms

6

Social media activities

4

Demographics preferences

4

Mobile social

7

Facebook

8

Instagram

7

Social media advertising

7

Further related statistics

16

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