Brand activation marketing spend in the U.S. 2015-2020

The timeline shows the brand activation marketing spending in the United States in 2015, as well as a forecast for 2016 and 2020. The source projected the spending would increase from more than 560 to 740 billion U.S. dollars in the presented period.

Brand activation marketing spending in the United States in 2015, 2016 and 2020

Spending in billion U.S. dollars
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Sources

Release date

April 2016

Region

United States

Survey time period

2015

Special properties

includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing

Supplementary notes

* The source states that in 2015 the spending amounted to "more than" 560 billion U.S. dollars.
** Forecast.

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