Truck brand preferences of Americans in 2016, by income

Published by Statista Research Department, Dec 15, 2016
This statistic shows the results of a survey conducted in 2016 among 11,000 adult Americans on their preferred truck brand. The results were sorted by income. During the survey, 30.3 percent of respondents with an income of more or equal to 50,000 U.S. dollars per year stated their preferred truck brand is Ford; 34 percent of respondents earning less than 50,000 U.S. dollars per year said the same.

United States: Brand preferences for trucks in 2016, by income

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Release date

December 2016

Region

United States

Survey time period

January to November 2016

Number of respondents

11,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Respondents with income >=50,000 U.S. dollars, n=5,334
Respondents with income <50,000 U.S. dollars, n=5,666.

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