• Social media gambling advertising awareness of youths Great Britain 2020

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According to a 2020 survey conducted among youths aged 11 to 16 in the United Kingdom, 31 percent of respondents stated that they had seen gambling advertisements on social media websites more than one a week. Comparatively, 16 percent stated that they had seen gambling ads on social media once a week.

Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency

Characteristic	Share of respondents
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Release date

October 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

January 7 to March 23, 2020

Number of respondents

611 respondents

Age group

11 to 16 years

Special properties

participants who have seen/heard each type of gambling advert

Method of interview

Questionnaire

Supplementary notes

Question was phrased by source as: "How often would you say you see gambling advertisements in the following places?" (Online - social media websites).
Figures refer to weighted total responses.
The source added the following information on methodology: "Fieldwork for the 2020 study was forced to end before it was complete, as all British schools were closed during the scheduled fieldwork period due to the Covid-19 pandemic. Fieldwork in Wales was scheduled to take place at a date after the lockdown restrictions came into force so Welsh pupils are not included in this year's study."
Data can be found under Table T1308 in the excel sheet.