Are you planning to buy some Christmas presents online?
Christmas gift shopping online in Sweden 2016-2018
The share of Swedish respondents who would buy Christmas gifts online grew over the period between 2016 and 2018 from 51 percent in 2016 to around 58 percent in 2018. As of 2018, those who were not planning to buy Christmas gifts online were 20 percent.
Are you planning to buy some Christmas presents online?
201620172018
Yes51%57%58%
No19%16%20%
Don't know / Haven't decided yet29%27%22%
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Source

Release date

December 2018

Region

Sweden

Survey time period

January to November 2018

Number of respondents

2,000 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Kommer du att köpa några julklappar på nätet i år?"

Christmas gift shopping online in Sweden 2016-2018
The share of Swedish respondents who would buy Christmas gifts online grew over the period between 2016 and 2018 from 51 percent in 2016 to around 58 percent in 2018. As of 2018, those who were not planning to buy Christmas gifts online were 20 percent.
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