This statistic presents the frequency of internet users in the United States accessing Facebook, sorted by gender. As of February 2018, it was found that 69 percent of female U.S. online users accessed Facebook at least once a day, while only 54 percent of male respondents reported the same.
- Internet›
- Social Media & User-Generated Content›
Facebook usage frequency in the United States 2018, by gender
Frequency of Facebook use in the United States as of February 2018, by gender
This statistic presents the frequency of internet users in the United States accessing Facebook, sorted by gender. As of February 2018, it was found that 69 percent of female U.S. online users accessed Facebook at least once a day, while only 54 percent of male respondents reported the same.
Loading statistic...
| Male | Female | |
|---|---|---|
| At least once a day | 54% | 69% |
| A few times a week | 15% | 10% |
| At least once a week | 5% | 4% |
| A few times a month | 3% | 3% |
| At least once a month | 5% | 3% |
| Never | 15% | 9% |
| Don't know/No opinion | 2% | 2% |
| Male | Female | |
|---|---|---|
| At least once a day | 54% | 69% |
| A few times a week | 15% | 10% |
| At least once a week | 5% | 4% |
| A few times a month | 3% | 3% |
| At least once a month | 5% | 3% |
| Never | 15% | 9% |
| Don't know/No opinion | 2% | 2% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the frequency of internet users in the United States accessing Facebook, sorted by gender. As of February 2018, it was found that 69 percent of female U.S. online users accessed Facebook at least once a day, while only 54 percent of male respondents reported the same.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United States
- Survey time period
- February 8 to February 10, 2018
- Number of respondents
- 2,201 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online interview
- Supplementary notes
- Question: "How often do you use the following social media platforms? Facebook"
More information
- Region
- United States
- Survey time period
- February 8 to February 10, 2018
- Number of respondents
- 2,201 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online interview
- Supplementary notes
- Question: "How often do you use the following social media platforms? Facebook"
Other interesting statistics
Global social networks ranked by number of users 2019
Countries with the most Facebook users as of January 2019
Most popular social media apps in the U.S. 2018, by audience
+
+Number of U.S. Facebook users 2018, by age
Facebook: distribution of U.S. users 2018, by age and gender
Preferred social networks of U.S. teens 2012-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage in the United States
- 136 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Penetration of leading social networks in the United States as of 3rd quarter 2017United States: social network penetration Q3 2017
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by adults in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. adults 2014-2019
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Reasons online users in the United States share life milestones on social media as of September 2017U.S. user reasons for sharing life milestones on social media 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platformU.S. parental awareness of children's social media accounts 2018
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017Extent on newsfeed change according to U.S. social media users 2017
- Mobile social
The most important statistics
- Social media usage as share of total mobile minutes in leading online markets as of May 2017Social share of mobile minutes in selected countries 2017
- Number of smartphone social network users in the United States from 2014 to 2020 (in millions)Number of U.S. smartphone social network users 2014-2020
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017Most popular apps that male U.S. mobile users cannot do without 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017Most popular apps of female U.S. mobile users cannot do without 2017
- Average time spent per day with mobile messaging apps by adults in the United States 2015 to 2019U.S. adult daily mobile messaging app engagement 2015-2019
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular social apps accessed several times a day among mobile users in the United States as of 2nd quarter 2017Most frequently accessed mobile social apps in the United States 2017
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Facebook penetration in the United States from 2013 to 2020, by age groupU.S. Facebook usage penetration 2013-2020, by age group
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Most popular Facebook activities in the United States as of October 2017Facebook activities of users in the United States 2017
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Leading brands in the United States on social media in 2017, based on user engagement (in million actions)Leading U.S. brands on social media 2017, by user engagement
- Leading brands in the United States on Facebook in 2017, based on user engagement (in million actions)Leading U.S. brands on Facebook 2017, by user engagement
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)Leading U.S. brands on Twitter 2017, by user engagement
- Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)Leading U.S. brands on Instagram 2017, by user engagement
- Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2017, by video engagement
- Reasons why consumers in the United States call out brands on social media as of July 2017U.S. consumer reasons calling out brands on social media 2017
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Frequency of U.S. users sending private messages on Facebook 2013
- Typical daily Facebook activities of U.S. users 2013
- U.S. Facebook user relationship origin 2014
- Italy: top five social media and messaging apps in 2017
- Steps taken by U.S. Facebook users to change usage of platform 2018
- Share of U.S. internet users who use Facebook 2015, by ethnicity
- Facebook usage motivations according to global users 2015
- Ranking of mainly used social networks among French aged 16-25 years old 2018
- Mobile Facebook usage frequency in the United States 2017
- Most popular telecommunication brands on Facebook 2017
- Most popular Facebook pages in Sweden 2018, by number of fans
- Facebook: online reach in Singapore 2015-2022
- Facebook: online reach in Thailand 2015-2022
- U.S. Facebook activity development 2016
- Canadian opinions of Facebook 2018
- Average user-generated content volume on Facebook 2016
- Facebook: corporate income taxes paid in Spain 2010-2015
- Cross-screen behavior of online dating service Shijijiayuan PC users in China 2014
- Muddy Matches: current and past usage in the United Kingdom (UK) June 2017
Studies
- Facebook
- Facebook Messenger
- Facebook in the United Kingdom (UK)
- Google, Apple, Facebook, and Amazon (GAFA)
- Facebook and Instagram in the Benelux region
- Social media usage in the Netherlands
- Social media usage in Belgium
- Facebook Engagement Insights & Benchmarks (v01)
- Facebook Annual Report 2018
- Social media usage in the United Kingdom (UK)
- Facebook Annual Report 2017
- Social media usage in Finland
- Facebook Annual Report 2016
- Materialists on Facebook: the self-regulatory role of social comparisons and the objectifi...
- Facebook User-Generated Content Benchmark Report 2017
Statistics on the topic
Free statistics
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Penetration of leading social networks in the United States as of 3rd quarter 2017
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Social media usage as share of total mobile minutes in leading online markets as of May 2017
- Number of smartphone social network users in the United States from 2014 to 2020 (in millions)
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Average time spent per day with mobile messaging apps by adults in the United States 2015 to 2019
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular social apps accessed several times a day among mobile users in the United States as of 2nd quarter 2017
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessions
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Facebook penetration in the United States from 2013 to 2020, by age group
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Most popular Facebook activities in the United States as of October 2017
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Reasons for internet users in the United States to not use Facebook as of October 2017
- Percentage of U.S. adults who use Instagram as of January 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)
- Reasons why consumers in the United States call out brands on social media as of July 2017
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Frequency of users from the United States sending private messages on Facebook as of September 2013
- Relationship origin of Facebook friends of users in the United States as of September 2014
- Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network as of June 2018
- Percentage of U.S. internet users who use Facebook in April 2015, by ethnicity
- Reasons for Facebook usage according to users worldwide as of 2nd quarter 2015
- Frequency of Facebook use among mobile users in the United States as of 2nd quarter 2017
- Telecommunications providers with the most Facebook fans as of August 2017 (in millions)
- Facebook usage penetration in Singapore from 2015 to 2022
- Facebook usage penetration in Thailand from 2015 to 2022
- How does your Facebook use now compare to your Facebook use a year ago?
- Average number of Facebook posts generated per user from January to December 2016
Premium Statistics
- Global social network penetration rate as of January 2019, by region
- Average daily time spent on selected social networks by adults in the United States from 2014 to 2019 (in minutes)
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Fastest-growing influencers on Instagram in the United States as of January 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram in the United States as of July 2018
- Most-followed travel influencers on Instagram in the United States as of November 2018
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Leading brands in the United States on social media in 2017, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2017, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)
- Typical daily activities of Facebook users in the United States in 2013
- Top five social media and messaging apps used in Italy in 2017
- Ranking of the most used social networks among French aged between 16 and 25 years old in 2018
- Most popular Facebook pages in Sweden as of May 2018, by number of fans
- Consumer opinions of Facebook in Canada as of March 2018
- Corporate income taxes paid by Facebook in Spain between 2010 and 2015 (in euros)
- Cross-screen behavior of online dating service Shijijiayuan desktop version users in China as of 2014
- Share of individuals who are current or past users of Muddy Matches in the United Kingdom (UK) in June 2017*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
The Italian pharmaceutical market
The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.
Updated
Update & expansion: Country Reports
To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.