Netherlands: best-known newspaper publishers among media professionals 2017

This statistic illustrates the share of media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher. As of 2017, Telegraaf Media Groep was the second best-known newspaper publisher. Roughly 66 percent of the surveyed media planners and advertisers knew about Telegraaf Media Groep.

Share of among media professionals who know about newspaper publishers in the Netherlands in 2017, by publisher

Newspaper publishers	Share of respondents
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Release date

December 2017

More information

Region

Netherlands

Survey time period

October 23, 2017 to November 13, 2017

Number of respondents

officials=367; advertisers=123; media planners=127; media operators=119

Special properties

the source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market."

Method of interview

Online survey

Supplementary notes

The brand rating of each media brand is based on a scale from 1 to 10.

According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."

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