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Ranking of reasons for mobile purchases in India -by age group 2016

The statistic represents the results of a survey among 3G mobile users in India about the ranking of reasons for mobile purchases in 2016, distributed by age groups. During the surveyed period, lower prices ranked first among 18-25 year olds with approximately 46 percent , while discounted sales for special occasions ranked second with the same age group with almost 18 percent.

Ranking of reasons for mobile purchases by Indians in 2016, by age group

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Release date

July 2016



Survey time period

April to May 2016

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Across six major cities among users with 3G mobiles

Supplementary notes

Survey question as phrased by the source: What makes you buy a product online?

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