Subscriber share of music streaming services worldwide 2019

In 2019, 35 percent of music streaming subscribers worldwide had a subscription with Spotify, almost double the share who were subscribed to Apple Music. Other services in the list included Amazon, Tencent and Deezer.

Beyond Spotify – other streaming services

Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few years, and although its subscriber numbers don’t come close to Spotify’s, Deezer’s growth goes to show that Spotify hasn’t quite won the hearts of every music streaming fans out there.

Another popular streaming service used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple Music. Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest share of overall users, and trends suggest that this will continue.

Share of music streaming subscribers worldwide in 2019, by company

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Release date

April 2020



Survey time period


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Statistics on "Digital music in the U.S."

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