Reasons for preferring a medium beef burger from food services in the UK 2015

The statistic displays the reasons given by consumers of burger food service outlets for preferring a medium cooked beef burger in the United Kingdom in October 2015. Taste was the leading factor in respondents preference for medium burgers, as well as personal preference and being 'seen as juicy'.

Why do you prefer a medium burger?

Age groupShare of respondents
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Release date



United Kingdom

Survey time period

October 2015

Number of respondents

246 respondents

Age group

16 years and older

Special properties

All who have eaten a beef burger from a restaurant, fast food venue/van, pub or takeaway in the last 3 months and prefer beef burgers medium

Method of interview

Online survey

Supplementary notes

The question was open-ended.

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