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Household penetration of smart TV sets in the United Kingdom (UK) 2014-2019

Smart TVs – televisions that can run apps and access the internet – can be found in an increasingly large number of households in the United Kingdom (UK). In 2014 just 12 percent of households in the UK owned a Smart TV. Four years later, and 42 percent of households reported owning a Smart TV.

Smart TVs as connected devices

Unlike conventional television sets, Smart TVs can do much more than just receive broadcast signals and display recorded media from a connected device. An increasing number of UK residents use Smart TVs to go online, with as much as 26 percent of total time online being spent on Smart TVs.

Smart and Ultra HD TVs dominate total shipments

  While the penetration rate of Smart TVs may not have quite cracked the 50 percent mark, it would be reasonable to expect that milestone will be achieved in the near term based on TV shipment figures. In the fourth quarter of 2018, 76.5 percent of all televisions shipped in Western Europe were Smart TVs, and 63 percent were Ultra High Definition sets. 

Household penetration of smart TV sets in the United Kingdom (UK) from 2014 to 2019

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Release date

July 2019


United Kingdom

Survey time period

2014 to 2019**

Number of respondents


Age group

16 years and older

Special properties

all adults with a TV in the household

Supplementary notes

This question was phrased by the source as follows: "Are any of your TV sets 'smart TVs'?"
*Base: 2014 =(3,635); 2015 =(3,616); 2016 =(3,606); 2017 =(3,564)
**Data as at Q1 2014, then H1 2015-2019.

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Statistics on "Television sets in the United Kingdom (UK)"

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