Online and offline factors taken into consideration when shopping for something not bought before according to adults in the United States as of December 2016

U.S. online purchase influence factors when shopping for new products 2016 This statistic presents the most important online and offline factors taken into consideration when shopping for something not purchased before. According to a December 2015 survey of U.S. adults, 42 percent of respondents found it extremely important to compare prices from different sellers.
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Extremely importantSomewhat important
Compare prices from different sellers42%44%
Be able to ask questions42%41%
Buy from sellers they are familiar with34%50%
Look at or try the product in person30%48%
Get advice from people they know23%54%
Read reviews people have posted online32%42%
Buy online without making the trip to the store10%32%
Extremely importantSomewhat important
Compare prices from different sellers42%44%
Be able to ask questions42%41%
Buy from sellers they are familiar with34%50%
Look at or try the product in person30%48%
Get advice from people they know23%54%
Read reviews people have posted online32%42%
Buy online without making the trip to the store10%32%
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Description Source More information
This statistic presents the most important online and offline factors taken into consideration when shopping for something not purchased before. According to a December 2015 survey of U.S. adults, 42 percent of respondents found it extremely important to compare prices from different sellers.
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Release date
December 2016
Region
United States
Survey time period
November 24 to December 1, 2015
Number of respondents
4,787 respondents
Age group
18 years and older

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