HelloFresh: global number of active subscribers 2014-2017

There were 1.45 million active HelloFresh subscribers worldwide in 2017. This is a huge increase since 2014, when the meal kit service had just 170,000 subscribers. HelloFresh was founded in 2011 in Berlin and has, since then, expanded into ten more countries.

How does a meal kit service work?

It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to make fresh homecooked meals during the week.

Hello Fresh’s revenue

Along with their number of subscribers, HelloFresh’s revenue has gone through the roof in recent years . In 2018, they generated a global net revenue of approximately 1.3 billion Euros. In that year, the majority of their revenue originated in the United States. Founded in New York in 2012, Blue Apron is one of HelloFresh’s main competitors. In comparison, their revenue reached around 668 million U.S. dollars in 2018.

Number of active subscribers of HelloFresh worldwide from 2014 to 2017

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Release date

April 2018



Survey time period

2014 to 2017

Supplementary notes

Figures prior to 2016 have been taken from previous publications.

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Statistics on "Online meal kit delivery services in the U.S."

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