RAI was the only growing TV broadcaster in Italy in terms of year-on-year change in average daily audience share. In fact, in the first half of 2021 this broadcaster recorded an increase in daily audience of 0.6 percent compared to the first half of 2020. Mediaset's audience share fell by -.13 percent in the same period, while Viacom recorded a drop of 0.43 percent at that time.
Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021
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Rai. (June 30, 2021). Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed
Rai. "Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021." Chart. June 30, 2021. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed
Rai. (2021). Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed
Rai. "Average Daily Time Audience Share Year-on-year Growth of The Leading Tv Broadcasters in Italy in 1st Half 2021." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed
Rai, Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021 Statista, https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed (last visited February 15, 2025)
Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy in 1st half 2021 [Graph], Rai, June 30, 2021. [Online]. Available: https://www.statista.com/statistics/655587/tv-day-time-audience-share-yoy-growth-taly/?__sso_cookie_checker=failed