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Revenue from TV advertising on general-interest Rai channels in Italy 2012-2020, by t

Published by
José Gabriel Navarro,
Nov 18, 2021
In 2020, the advertising revenue of general-interest channels of Italy's national public broadcasting company Rai − Radiotelevisione Italiana S.p.A. added up to 477.2 million euros, out of which almost two-thirds (316.4 million) euros came from commercials. The remaining 160.8 million euros came from promotions, sponsorships, branded content, and other initiatives, including product placement. Meanwhile, the ad revenue of Rai's thematic TV channels amounted to 50.3 million euros in 2020.

TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type (in million euros)

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Release date

2021

Region

Italy

Survey time period

2012 to 2020

Supplementary notes

*Starting from 2019, Rai includes product placement revenue into revenue from promotions, sponsorships, branded content & other initiatives.

Data prior to 2019 was retrieved from earlier releases.

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