In 2020, the advertising revenue of general-interest channels of Italy's national public broadcasting company Rai − Radiotelevisione Italiana S.p.A. added up to 477.2 million euros, out of which almost two-thirds (316.4 million) euros came from commercials. The remaining 160.8 million euros came from promotions, sponsorships, branded content, and other initiatives, including product placement. Meanwhile, the ad revenue of Rai's thematic TV channels amounted to 50.3 million euros in 2020.
TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type
(in million euros)
Characteristic
Commercials
Promotions, sponsorships, branded content & other initiatives
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Rai. (November 15, 2021). TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type (in million euros) [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. "TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type (in million euros)." Chart. November 15, 2021. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. (2021). TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type (in million euros). Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai. "Tv Advertising Revenue of General-interest Channels of Rai − Radiotelevisione Italiana S.P.A. from 2012 to 2020, by Type (in Million Euros)." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/
Rai, TV advertising revenue of general-interest channels of Rai − Radiotelevisione Italiana S.p.A. from 2012 to 2020, by type (in million euros) Statista, https://www.statista.com/statistics/656056/rai-tv-advertising-on-general-interest-channels-revenue-by-advertisement-type-italy/ (last visited August 09, 2022)