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Revenue from TV advertising on general-interest Rai channels in Italy 2012-H1 2020

Published by Statista Research Department, Jan 14, 2021
Between 2012 and 2019, the advertising revenue of the national public broadcasting company Rai in Italy on general-interest channels remained more or less stable over time, apart from a peak in 2016. Breaking down the ad revenue by advertisement type, it is possible to see how promotions, sponsorships and other initiatives took up a growing proportion of revenue over time, at the expenses of revenue from commercials.

Revenue from TV advertising on general-interest Rai channels in Italy from 2012 to 1st half 2020, by advertisement type (in million euros)

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Release date

2020

Region

Italy

Survey time period

2012 to H1 2020

Supplementary notes

*Starting from 2019, Rai includes product placement revenue into revenue from promotions, sponsorships and other initiatives.
Data for previous years were taken from past publications.
Product placement figures for 2016 were not available.

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