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WhatsApp usage frequency in Sweden 2017

WhatsApp usage in Sweden in 2017, by frequency

by H. Tankovska, last edited Jun 12, 2019
WhatsApp usage frequency in Sweden 2017 The share of respondents who used WhatsApp in Sweden grew from 14 percent in 2016 to 32 percent in 2018. Those who used the app daily were ten percent that year, which was also an increase since 2016, when five percent of the respondents used WhatsApp daily. In general, the usage of social media got more popular over the years. While 53 percent of the respondents used social media in 2010, the percentage grew to 83 percent in 2018.  


    The main reason to use WhatsApp in Sweden in 2017 was to keep in touch with friends and family, according to 92 percent of the respondents. Entertainment was the second most common purpose, followed by news and to strengthen professional networks.  



    A survey conducted in 2017 investigated which social media platforms were most popular in Sweden that year. Facebook led in the ranking and was used by 76 percent of the respondents. Instagram and Snapchat followed and were used by 49 percent and 26 percent of the respondents, respectively. WhatsApp ranked fifth, used by 21 percent of the participants that year.
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WhatsApp usage in Sweden in 2017, by frequency

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by H. Tankovska, last edited Jun 12, 2019
The share of respondents who used WhatsApp in Sweden grew from 14 percent in 2016 to 32 percent in 2018. Those who used the app daily were ten percent that year, which was also an increase since 2016, when five percent of the respondents used WhatsApp daily. In general, the usage of social media got more popular over the years. While 53 percent of the respondents used social media in 2010, the percentage grew to 83 percent in 2018.  


    The main reason to use WhatsApp in Sweden in 2017 was to keep in touch with friends and family, according to 92 percent of the respondents. Entertainment was the second most common purpose, followed by news and to strengthen professional networks.  



    A survey conducted in 2017 investigated which social media platforms were most popular in Sweden that year. Facebook led in the ranking and was used by 76 percent of the respondents. Instagram and Snapchat followed and were used by 49 percent and 26 percent of the respondents, respectively. WhatsApp ranked fifth, used by 21 percent of the participants that year.
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