Mobile apps ranked by importance in Denmark 2019

MobilePay was the mobile app which Danes considered to be most important in 2019. 25 percent of the respondents to a survey stated that this app was one of the three apps they least could do without, whereas Facebook followed closely, with 24 percent of respondents finding it important. Third and fourth in the ranking were Facebook Messenger and Instagram. In contrast, YouTube ranked last in the list and only four percent of Danes considered it to be among the three apps they could least do without that year. It was no surprise that MobilePay was found so vital, since it also ranked second among the most preferred payment methods in Denmark in 2019, right after card payment.

Why selected payment methods?

  in 2019, consumers were asked why they picked selected methods and they could choose between safe, simple and fast. The leading reason for choosing MobilePay among Danes that year was that it was considered simple. Nearly half of the respondents thought it was fast. In contrast, half of the respondents chose PayPal or similar, because they found it safe to use.

Number of apps

  There were almost no Nordic citizens with no apps installed on their phones in 2019. Over 23 percent of all Nordic respondents had between 11 and 20 apps installed on their phones. Nearly 30 percent of Danes reported to have 31 apps or more on their phones and only two percent had no apps at all.

Ranking of mobile apps in Denmark in 2019, by perceived importance

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Release date

October 2019



Survey time period

Q3, 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

Supplementary notes

The source provides the following additional information: "The figures represent how many that name the following apps as one of the three apps they least can do without".

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Mobile devices in Denmark"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.