MobilePay was the mobile app which Danes considered to be most important in 2019. 25 percent of the respondents to a survey stated that this app was one of the three apps they least could do without, whereas Facebook followed closely, with 24 percent of respondents finding it important. Third and fourth in the ranking were Facebook Messenger and Instagram. In contrast, YouTube ranked last in the list and only four percent of Danes considered it to be among the three apps they could least do without that year. It was no surprise that MobilePay was found so vital, since it also ranked second among the most preferred payment methods in Denmark in 2019, right after card payment.

Why selected payment methods?

  in 2019, consumers were asked why they picked selected methods and they could choose between safe, simple and fast. The leading reason for choosing MobilePay among Danes that year was that it was considered simple. Nearly half of the respondents thought it was fast. In contrast, half of the respondents chose PayPal or similar, because they found it safe to use.

Number of apps

  There were almost no Nordic citizens with no apps installed on their phones in 2019. Over 23 percent of all Nordic respondents had between 11 and 20 apps installed on their phones. Nearly 30 percent of Danes reported to have 31 apps or more on their phones and only two percent had no apps at all.